Simone Biles and SK-II Join Forces to Take the Competition Out of Beauty

When it will come to experienced athletics, competitors is an important portion of the recreation. Without competitors, Simone Biles would not be a single of the most effective gymnasts ever, with five Olympic gold medals below her belt. But when the chalk settles, the lights dim, and she’s off the floor, the very last thing Biles would like to compete from are unrealistic beauty standards perpetuated by the media and attractiveness industry—a opposition which is difficult to escape when you happen to be always in the highlight. Refusing to be outlined by society’s notion of what “wonderful” appears to be like like, Biles and a slew of other athletes are banding together with Japanese natural beauty manufacturer SK-II to split the industry’s competitive risk with a new campaign: #NOCOMPETITION.

For Biles, natural beauty suggests acquiring toughness in becoming your real self. “I really feel the most gorgeous when I’m in my raw purely natural state—like out of the shower with no make-up, chilling with my friends—because that is what I glance like on a day by day basis,” Biles tells ELLE.com. “I am at ease like that, then it’s possible I will increase makeup to greatly enhance those characteristics alternatively than conceal the items I do not like about myself.”

Biles has seen her reasonable share of criticism. Again in 2017, she posted an image of herself on Twitter. She was at exercise ahead of her huge debut as an honorary cheerleader for the Houston Texans, and her hair was a minimal messy from practice—we’ve all been there. But the tweet was inundated with adverse reactions, as well as a several responses from fans defending her.

“I’ve professional [criticism] as a gymnast my full existence. Men and women imagine gymnastics is just about competing, but we’re consistently becoming picked apart,” she points out. “[The public] is usually commenting on what we appear like, our body weight, our hair. Then, there are thoughts on how big our shoulders are. With out people significant shoulders, we will not likely be equipped to do what we do, or be as effective.”

Signing up for Biles and SK-II are Chinese Olympic medalist Liu Xiang, Japanese desk tennis participant and two-time Olympic medalist Ishikawa Kasumi, badminton duo Ayaka Takahashi and Misaki Matsutomo, professional surfer Mahina Maeda, and Japanese volleyball workforce Hinotori Nippon.

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“Competition in elegance has generally been current. But it is difficult to overlook how harmful it has turn out to be these times, fueled by lifestyle, media, culture and elegance manufacturers like ours,” Sandeep Seth, chief government officer of SK-II, explained in a assertion. “We all have section to play. As a elegance manufacturer, our part is to assist build confidence and distribute positivity and not create pressure and toxicity.”

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